One Village One Product Project (OVOP)
One Village One Product (OVOP) was popularly adopted in Japan in 1980's and 1990's and successfully created an economic development model for rural areas. OVOP as a development model is aimed at producing competitive products utilizing local resources in which the area has a comparative advantage.
The OVOP model starts from creating a network in the community and comes up with a vision of transforming the socio-economic outlook of the community to the one that can produce more value added products that can effectively compete in the global market.
The OVOP development concept is rooted in utilization of local resources including raw materials, commodities, technology and human resource in a manner that creates a sense of self reliance, ownership and strong will to create competitive advantage by exploiting the community core competence.
The main objective of One Village One Product (OVOP) is to contribute to the Kenya Vision 2030 strategy through the support of MSMIs to increase incomes through value addition and market access.
The specific activities include:
- Mobilizing local communities for commercial utilization of a wide range of locally available resources for local and international markets
- Facilitating linkages to Service Providers covering financial services, Processing Technology, Product Certification, Packaging, Branding and Marketing.
- Facilitating Transfer of Skills and Technology
- Provision of information on best practices existing elsewhere for benchmarking and experience sharing.
The Institute’s programmes and projects in various parts of the country have targeted local raw materials for purposes of developing Value Added Products in line with the One Village One Product (OVOP) concept. There are on-going OVOP projects in West Pokot, Kisii, Kisumu, Nyeri, Kirinyaga, Machakos, Kilifi and Bungoma counties, among others.